American denim brand Wrangler in is due to open a UK flagship in London's Carnaby Street. It will be the company's first UK Concept store showcasing Wrangler's mens and womenswear collections.In store Iconic denim brand Wrangler has chosen one of the capital's most renowned shopping destinations, Carnaby Street, to open their first UK Concept on the 22nd March 2007.
For denim connoisseurs a must see will be the Blue Bell Archive area showcasing the history of the first modern day 5 pocket jean. The Blue Bell range was first designed in 1919 by the famous rodeo tailor ‘Rodeo Ben' Lichtenstein, whose clients included Roy Rodgers and Bill Hailey.
The store opening will coincide with the launch of Wrangler's new womenswear collection, called Blue Bella. Louise Vaughan, Wrangler UK Marketing Manager said, “Wrangler introduces the best collections to date for spring summer and it is fitting that we open our first UK Concept store to showcase them in. Carnaby Street is a Mecca for denim aficionados and the Wrangler Store will be a key destination for this consumer.” The Wrangler boutique opens on 22 nd March.